SOCIAL MEDIA 2011

Who will be attending the PR event of the year?


Senior Decision Makers From Canada’s Top 100 Companies Including Leaders From The Following Industries:

  • Consumer Goods
  • Health and Beauty
  • Food and Drink
  • IT Telecoms
  • Insurance
  • Entertainment and Media
  • Electronic Goods
  • Automobiles
  • Banking and Finance
  • Aviation
  • Pharmaceutical
  • Oil and Gas

With The Following Job Titles:

CMO’s, CCO’s, VPs, Directors, Managers & Heads Of…

  • Communications
  • Public Relations
  • Digital Strategy
  • Internet Strategy
  • Social Media
  • Web Marketing
  • Marketing Communications
  • Web Management
  • Media Relations
  • External Relations
  • Market Segments
  • Corporate Communication
  • Corporate Affairs

Plus:

  • Web Strategy Consultants
  • Social Marketing Agencies
  • Interactive Marketing Agencies
  • Communications Companies
  • Internet Consulting
  • Advertising Agencies
  • Analytical Software Suppliers
  • Leading PR Consultancy Firms
  • Leading Social Media Software Providers
  • Online Web Editors From Top Social Media Sites
  • Search Engine Operators

Christoper Bennett

Director of Corporate Communications & Government Relations

Best Buy Canada

At just 32 years of age, Christopher Bennett already has more than 16 years of public relations and media communications experience under his belt. An award-winning media strategist, Christopher has worked with corporate CEOs, politicians and senior government officials both provincially and nationally. As the current Director of Corporate Communications & Community Relations for Best Buy Canada and Future Shop, he is responsible for the corporate message and works closely to drive the emerging social media, government relations and crisis communications strategy across Canada.

Christopher

Passionate about emerging media and business, when he’s not busy working at Best Buy Canada he devotes as much time as possible as a strategic counselor to other businesses and non-profits. Bennett sits on the board of Directors for Greenscape Capital Group (TSX: GRN), a public venture capital firm that works with environmental startups in Canada. Bennett recently joined the Board of Advisors for the Canadian Video Game Awards and he is also a senior advisor to the Board of TEDx Vancouver, an official TED sanctioned and licensed conference.

In 2010, Christopher was named to Business in Vancouver’s ‘Top 40 Under 40’ list.  He is currently Chairman of the Board of Advisors for TEDx Vancouver and also sits on the board of advisors for the Canadian Video Game Awards and environmental VC firm Greenscape Capital (TSX: GRN). In 2007, Christopher was the only Canadian named to PR News’ Magazine’s ‘Top 30 under 30 to Watch’ list. He has been profiled in BC Business Magazine, PR Week and the National Post.  Christopher was also a keynote speaker at the IABC’s National ‘NEXT Communications’ conference. 

Prior to his role at Best Buy Canada, Bennett worked as a strategic Director in the PR Agency world and also led the national public relations program at 1-800-GOT-JUNK? from 2002 to 2006, garnering coverage in top-tier publications includingUSA Today, Oprah, the Wall Street Journal, The View,Associated Press and Fox News while helping to grow the company to more than 250 employees in four countries.

a seasoned speechwriter and communications strategist, Bennett wrote his first political speech at just 18. He is also the former Leader of the Green Party of British Columbia, where he was the youngest person to ever lead a registered political party in Canada. Christopher’s leadership helped push the GPBC’s public support to almost 20 per cent (up from 5 per cent) during his interim year-long term in 2008. Bennett attended Trent University in Ontario where he studied English and Poetry.


To Contact Christopher:

cbennett@bestbuycanada.ca
778.968.3173

www.linkedin.com/in/christopherianbennett

www.Twitter.com/cibennett

LEARNING BENEFITS

In a commercial landscape that is ever-shifting from television and radio advertising to e-marketing and social media......

...it is vital for multi-national organizations to be able communicate their messages and measure their followers effectively through social media.  

Because of this, Social Media For PR & Comms: Increasing ROI will bring together Directors and leading VPs from a selection of Canada’s Top 100 Companies to share best practices for developing a social media strategy to benchmark online business success and maximize return on investment.

It is the only Social Media event designed specifically for the PR and Communications sector that examines best practices for launching and developing an effective social media plan, mitigating PR crises and delivering consistently engaging communications.

In summary, Social Media For PR & Comms: Increasing ROI will deliver solutions on the following:

  • SOCIAL MEDIA PLANNING: Understanding how to effectively integrate a social media strategy into your existing media channels
  • TURNING FOLLOWERS INTO SALES: Appraising how to effectively increase and engage with your followers through social media to broaden your online community and increase follower spending
  • CRISIS MANAGEMENT: Understanding the relevant social media strategies to effectively minimize reputation damage following a public relations crisis
  • MONITORING SOFTWARE: Understanding how to identify and incorporate the most suitable social media monitoring software packages to derive relevant indicators for measuring online success
  • FUTURE FORECASTS: Identifying how to plan for changing online trends and maintain long term capability to tap into consumer demands