SOCIAL MEDIA 2011

Who will be attending the PR event of the year?


Senior Decision Makers From Canada’s Top 100 Companies Including Leaders From The Following Industries:

  • Consumer Goods
  • Health and Beauty
  • Food and Drink
  • IT Telecoms
  • Insurance
  • Entertainment and Media
  • Electronic Goods
  • Automobiles
  • Banking and Finance
  • Aviation
  • Pharmaceutical
  • Oil and Gas

With The Following Job Titles:

CMO’s, CCO’s, VPs, Directors, Managers & Heads Of…

  • Communications
  • Public Relations
  • Digital Strategy
  • Internet Strategy
  • Social Media
  • Web Marketing
  • Marketing Communications
  • Web Management
  • Media Relations
  • External Relations
  • Market Segments
  • Corporate Communication
  • Corporate Affairs

Plus:

  • Web Strategy Consultants
  • Social Marketing Agencies
  • Interactive Marketing Agencies
  • Communications Companies
  • Internet Consulting
  • Advertising Agencies
  • Analytical Software Suppliers
  • Leading PR Consultancy Firms
  • Leading Social Media Software Providers
  • Online Web Editors From Top Social Media Sites
  • Search Engine Operators

Andrew Luther

Communications Specialist

Siemens Canada

As a Communications Specialist within the Communications and Strategy group of Siemens Canada, Mr. Andrew Luther is responsible for the overall social media strategy for Siemens in Canada. This includes the training, development, and management of internal “social media ambassadors” and the management of Siemens Canada’s participation on social media platforms. In addition, he shares responsibility for the greater Siemens in Canada online strategy.
 
Mr. Luther developed and manages the Sustainable Cities Canada (www.sustainablecitiescanada.ca) web community, and is responsible for all Sustainability communications for Siemens in Canada. He also manages corporate communications relating to the Industry, Energy, and Infrastructure & Cities Sectors. This includes governance, guidance, consultant and coordination roles. He is also responsible for ensuring consistent adherence to Siemens design guidelines and manages all external use of the Siemens logo and other brand elements across Canada.
 
Mr. Luther joined Siemens in 2005, and has been responsible for communications and design throughout that time. Prior to joining Siemens, he ran his own business as a consultant in marketing and communications.

AL1

LEARNING BENEFITS

In a commercial landscape that is ever-shifting from television and radio advertising to e-marketing and social media......

...it is vital for multi-national organizations to be able communicate their messages and measure their followers effectively through social media.  

Because of this, Social Media For PR & Comms: Increasing ROI will bring together Directors and leading VPs from a selection of Canada’s Top 100 Companies to share best practices for developing a social media strategy to benchmark online business success and maximize return on investment.

It is the only Social Media event designed specifically for the PR and Communications sector that examines best practices for launching and developing an effective social media plan, mitigating PR crises and delivering consistently engaging communications.

In summary, Social Media For PR & Comms: Increasing ROI will deliver solutions on the following:

  • SOCIAL MEDIA PLANNING: Understanding how to effectively integrate a social media strategy into your existing media channels
  • TURNING FOLLOWERS INTO SALES: Appraising how to effectively increase and engage with your followers through social media to broaden your online community and increase follower spending
  • CRISIS MANAGEMENT: Understanding the relevant social media strategies to effectively minimize reputation damage following a public relations crisis
  • MONITORING SOFTWARE: Understanding how to identify and incorporate the most suitable social media monitoring software packages to derive relevant indicators for measuring online success
  • FUTURE FORECASTS: Identifying how to plan for changing online trends and maintain long term capability to tap into consumer demands