SOCIAL MEDIA 2011

Who will be attending the PR event of the year?


Senior Decision Makers From Canada’s Top 100 Companies Including Leaders From The Following Industries:

  • Consumer Goods
  • Health and Beauty
  • Food and Drink
  • IT Telecoms
  • Insurance
  • Entertainment and Media
  • Electronic Goods
  • Automobiles
  • Banking and Finance
  • Aviation
  • Pharmaceutical
  • Oil and Gas

With The Following Job Titles:

CMO’s, CCO’s, VPs, Directors, Managers & Heads Of…

  • Communications
  • Public Relations
  • Digital Strategy
  • Internet Strategy
  • Social Media
  • Web Marketing
  • Marketing Communications
  • Web Management
  • Media Relations
  • External Relations
  • Market Segments
  • Corporate Communication
  • Corporate Affairs

Plus:

  • Web Strategy Consultants
  • Social Marketing Agencies
  • Interactive Marketing Agencies
  • Communications Companies
  • Internet Consulting
  • Advertising Agencies
  • Analytical Software Suppliers
  • Leading PR Consultancy Firms
  • Leading Social Media Software Providers
  • Online Web Editors From Top Social Media Sites
  • Search Engine Operators

Kobi Gulersen

Director/Leader Global Digital Marketing

MasterCard Worldwide

Joining in 2011 as Director of Digital Marketing, Kobi Gulersen is responsible for driving MasterCard Canada’s B2C and B2B digital strategy and execution, including mobile and eCommerce marketing, web marketing, social media and SEM/SEO. Kobi also sits on the global digital marketing team driving digital strategy globally for MasterCard Worldwide.
 
Kobi has worked on everything from digital campaigns to traditional mass initiatives; website builds to promotional programs and sponsorship activations. Prior to MasterCard, Kobi developed communications programs for Nestle USA, Hewlett Packard, Glenfiddich and Gibson's at MacLaren McCann. Kobi has a passion for youth marketing, having pioneered new marketing strategies through a youth marketing agency he founded and later sold his ownership stake in. Kobi has developed marketing programs in Canada, the US and even the English Caribbean. His key client work experience included: Rogers Wireless, Scotiabank International, M.A.C. Cosmetics and L’Oreal Professionnel. Kobi was nominated in 2008 for BDC Entrepreneur of the Year, and was selected as Marketing Magazine’s Ones to Watch 2008 – Canada’s Top 10 under 30.
Kobi graduated from the University of Toronto with an Honours Bachelor of Science.

KG1

LEARNING BENEFITS

In a commercial landscape that is ever-shifting from television and radio advertising to e-marketing and social media......

...it is vital for multi-national organizations to be able communicate their messages and measure their followers effectively through social media.  

Because of this, Social Media For PR & Comms: Increasing ROI will bring together Directors and leading VPs from a selection of Canada’s Top 100 Companies to share best practices for developing a social media strategy to benchmark online business success and maximize return on investment.

It is the only Social Media event designed specifically for the PR and Communications sector that examines best practices for launching and developing an effective social media plan, mitigating PR crises and delivering consistently engaging communications.

In summary, Social Media For PR & Comms: Increasing ROI will deliver solutions on the following:

  • SOCIAL MEDIA PLANNING: Understanding how to effectively integrate a social media strategy into your existing media channels
  • TURNING FOLLOWERS INTO SALES: Appraising how to effectively increase and engage with your followers through social media to broaden your online community and increase follower spending
  • CRISIS MANAGEMENT: Understanding the relevant social media strategies to effectively minimize reputation damage following a public relations crisis
  • MONITORING SOFTWARE: Understanding how to identify and incorporate the most suitable social media monitoring software packages to derive relevant indicators for measuring online success
  • FUTURE FORECASTS: Identifying how to plan for changing online trends and maintain long term capability to tap into consumer demands