Who will be attending the PR event of the year?

Senior Decision Makers From Canada’s Top 100 Companies Including Leaders From The Following Industries:

  • Consumer Goods
  • Health and Beauty
  • Food and Drink
  • IT Telecoms
  • Insurance
  • Entertainment and Media
  • Electronic Goods
  • Automobiles
  • Banking and Finance
  • Aviation
  • Pharmaceutical
  • Oil and Gas

With The Following Job Titles:

CMO’s, CCO’s, VPs, Directors, Managers & Heads Of…

  • Communications
  • Public Relations
  • Digital Strategy
  • Internet Strategy
  • Social Media
  • Web Marketing
  • Marketing Communications
  • Web Management
  • Media Relations
  • External Relations
  • Market Segments
  • Corporate Communication
  • Corporate Affairs


  • Web Strategy Consultants
  • Social Marketing Agencies
  • Interactive Marketing Agencies
  • Communications Companies
  • Internet Consulting
  • Advertising Agencies
  • Analytical Software Suppliers
  • Leading PR Consultancy Firms
  • Leading Social Media Software Providers
  • Online Web Editors From Top Social Media Sites
  • Search Engine Operators

Martin Aubut

Director, Interactive Marketing & eBusiness Intelligence

L'Oreal Canada

With more than 12 years of experience in online marketing, analytics and statistics, Martin Aubut has a strong expertise in web development, from strategy to go-to market.


He began his career in Marketing and then went on to hold various strategic marketing & digital managerial positions for several leading Canadian companies.
In his new role at L'Oréal Canada as Director, Interactive Marketing and Intelligence, Mr. Aubut is responsible for driving all e.commerce growth strategies, managing digital marketing activities and best practices across all 25 brands and 4 divisions.

He is also accountable for the analytics relating to the overall digital brand performances in mobile, CRM, BtoB and social media. Martin's mission is to enhance the overall social lifestyle and social shopping experience of the L'Oreal Canadian Consumer.

A visionary, he has a thorough understanding of mobile communications which enables him to develop innovative, flexible and integrated solutions.
Mr. Aubut is a member of the Interactive Advertising Bureau of Canada, as well as a member of the Jury Boomerang, and speaks regularly at various Canadian Web 2.0 events.


In a commercial landscape that is ever-shifting from television and radio advertising to e-marketing and social media...... is vital for multi-national organizations to be able communicate their messages and measure their followers effectively through social media.  

Because of this, Social Media For PR & Comms: Increasing ROI will bring together Directors and leading VPs from a selection of Canada’s Top 100 Companies to share best practices for developing a social media strategy to benchmark online business success and maximize return on investment.

It is the only Social Media event designed specifically for the PR and Communications sector that examines best practices for launching and developing an effective social media plan, mitigating PR crises and delivering consistently engaging communications.

In summary, Social Media For PR & Comms: Increasing ROI will deliver solutions on the following:

  • SOCIAL MEDIA PLANNING: Understanding how to effectively integrate a social media strategy into your existing media channels
  • TURNING FOLLOWERS INTO SALES: Appraising how to effectively increase and engage with your followers through social media to broaden your online community and increase follower spending
  • CRISIS MANAGEMENT: Understanding the relevant social media strategies to effectively minimize reputation damage following a public relations crisis
  • MONITORING SOFTWARE: Understanding how to identify and incorporate the most suitable social media monitoring software packages to derive relevant indicators for measuring online success
  • FUTURE FORECASTS: Identifying how to plan for changing online trends and maintain long term capability to tap into consumer demands